Wednesday, December 7, 2011

Rx for Pain: Swear, Loud and Often

"S - - T!!!" Admit it, letting loose with an expletive somehow makes you feel better after you accidentally slice your finger or stub your toe. Now that research has confirmed that cursing does indeed reduce the sensation of pain, perhaps we can sometimes give ourselves permission to yell bad words even louder, without worrying about what anyone will think. 

Swear When It Hurts

Richard Stephens, PhD, a lecturer in psychology and the director of the master’s degree program in psychological research methods at Keele University in Staffordshire, England, conducted a study exploring how cursing provides pain relief. It was published in the journal NeuroReport. His study involved a mixed-gender group of university students who were asked to repeat either a curse word or a neutral control word while their hands were submerged in icy water. Researchers found that swearing enabled participants to withstand the uncomfortably icy water for significantly longer. It brought about a measurable reduction in the perception of pain (calibrated with a pain perception questionnaire) and significantly increased heart rate (measured with an electronic heart-rate monitor). 

Dr. Stephens told me that participants were asked to repeat their assigned word over and over again at a consistent pace. "By using the same word over and over, we were attempting to keep conditions consistent," he said. "We looked specifically at pain tolerance and perception. When the study participants swore while experiencing the pain stimulus, they found the cold water less painful." 

Ladies First... 

Women, in particular, experienced a greater drop in pain perception when they were swearing. "We know that swearing evokes certain emotional responses, and that, in general, men tend to swear more than women," Dr. Stephens explained. "We speculated that in people who swear frequently, the emotional response erodes, making it a less effective mechanism in reducing the perception of pain or the ability to tolerate it."
Dr. Stephens also found that swearing was less effective in male participants who had been identified as being predisposed toward catastrophizing pain. For example, he said that if a person is prone to thinking that a small cut on his hand is likely to result in a nasty infection or some other catastrophic outcome, swearing will be less effective as a coping mechanism.
I may not feel particularly proud of myself the next time I bump my head and blurt out a naughty word -- but at least I know there’s science to justify my reaction.

Source(s):

Richard Stephens, PhD, is a lecturer in psychology and the director of the master’s degree program in psychological research methods at Keele University in Staffordshire, England.

Sunday, November 20, 2011

The Anatomy of a Stimulus Package


It is a slow day in the small Saskatchewan town of Pumphandle and streets are deserted. Times are tough, everybody is in debt, and everybody is living on credit. 

A tourist visiting the area drives through town, stops at the motel, and lays a $100 bill on the desk saying he wants to inspect the rooms upstairs to pick one for the night. As soon as he walks upstairs, the motel owner grabs the bill and runs next door to pay his debt to the butcher. The butcher takes the $100 and runs down the street to retire his debt to the pig farmer. The pig farmer takes the $100 and heads off to pay his bill to his supplier, the Co-op. The guy at the Co-op takes the $100 and runs to pay his debt to the local prostitute, who has also been facing hard times and has had to offer her "services" on credit. The hooker rushes to the hotel and pays off her room bill with the hotel owner. 

The hotel proprietor then places the $100 back on the counter so the traveler will not suspect anything. At that moment the traveler comes down the stairs, states that the rooms are not satisfactory, picks up the $100 bill and leaves. No one produced anything. No one earned anything... However, the whole town is now out of debt and now looks to the future with a lot more optimism. And that, ladies and gentlemen, is how a "stimulus package" works.

Thursday, November 3, 2011

Student jailed for 2 nights when she can't show ID

Student jailed for 2 nights when she can't show ID

By JIM DWYER
updated 11/2/2011 1:25:46 PM ET

NEW YORK — The arresting officer came by the cell, Samantha Zucker said, to make snide remarks about finding her with a friend in Riverside Park after its 1 a.m. closing.

For instance:

“He was telling me that I needed to get a new boyfriend, that I should get a guy who takes me out to dinner,” Ms. Zucker said. “He mocked me for being from Westchester.”

Early in the morning on Oct. 22, a Saturday, Ms. Zucker, 21, and her friend Alex Fischer, also 21, were stopped by the police in Riverside Park and given tickets for trespassing. Mr. Fischer was permitted to leave after he produced his driver’s license. But Ms. Zucker, on a visit to New York City with a group of Carnegie Mellon University seniors looking for jobs in design industries, had left her wallet in a hotel two blocks away.

She was handcuffed. For the next 36 hours, she was moved from a cell in the 26th Precinct station house on West 126th Street to central booking in Lower Manhattan and then — because one of the officers was ending his shift before Ms. Zucker could be photographed for her court appearance, and you didn’t think he was going to take the subway uptown while his partner stayed with her at booking, did you? — she was brought back to Harlem.

There she waited in a cell until a pair of fresh police officers were rustled up to bring her back downtown for booking, where she spent a second night in custody.

The judge proceeded to dismiss the ticket in less than a minute.

News about the Police Department lately could run under the headline of the daily Dismal Development, starting with a judge declaring Tuesday that an officer was guilty of planting drugs on entirely innocent people and continuing back a few days to gun-smuggling, pepper-spraying and ticket-fixing.

Here, in the pointless arrest of Ms. Zucker, is a crime that is not even on the books: the staggering waste of spirit, the squandering of public resources, the follies disguised as crime-fighting. About 40,000 people a year — the vast majority of them young black and Latino men — are fed like widgets onto a conveyor belt of arrest, booking and court, after being told to empty their pockets and thus commit the misdemeanor of “open display” of marijuana.

Such arrests are a drain on the human economy.

Ms. Zucker said that throughout her stay in police station cells, other officers were shocked that she had not been given a chance to have a friend fetch her ID. “The female officers were gossiping that the officer who arrested me had an incredibly short fuse,” she said.

We are instructed by the mayor that the garish crimes of police gun-running and fake arrests are the work of rogues, not the daily toil of honest police officers. A fair point — but no more than Ms. Zucker’s observations of spiritual corruption.

“While it may have been one out-of-control officer that began the process,” she said, “no other officer had the courage to stand up against what they knew was a poor decision.”

After two days of storming design firms around the city with about 80 classmates, Ms. Zucker stopped at the hotel near West 103rd Street where the group was staying so she could drop off the bag she had been schlepping. Then she got Mr. Fischer — a classmate, not a boyfriend, the leering remark of the police officer to the contrary — to walk with her a few blocks to the park, at about 3 a.m. They wanted to see the Hudson River, which runs past her hometown of Ardsley, N.Y.

“We’re there five minutes when a police car came up and told us we had to leave because the park was closed,” Mr. Fischer said. “We said, ‘O.K., we didn’t know,’ and turned around to leave. Almost immediately, a second police car pulls up.”

Its driver said they would get tickets for trespassing and demanded their IDs. Ms. Zucker suggested that someone could bring her papers from the hotel. “He said it was too late for that, I should have thought of it earlier,” she said.

Asked about the policy, the Police Department’s chief spokesman, Paul J. Browne, said officers can allow a friend or relative to retrieve ID. He did not say if a supervisor approved the arrest of Ms. Zucker, which was attributed in court papers to a Police Officer Durrell of the 26th Precinct.

Twice, she said, the officer told her not to call him by a specific foul term.

“I said, ‘Sir, I never used that word.’ ”
Advertise | AdChoices

No doubt he was hearing things: the unspoken truth about his unspeakable actions.

E-mail: dwyer@nytimes.com

Twitter: @jimdwyernyt

This article, "Dismal Tale of Arrest for Tiniest of Crimes," first appeared in The New York Times.

Wednesday, July 20, 2011

How to mend a broken heart

"Faced with such overwhelming evidence of human lunacy, I let go of the notion that there is, somewhere, a proper, measured response to losing love. A broken heart makes us human, and sometimes being human is a ridiculous, painful, desperate thing." ~ Shannon Service


How to mend a broken heart

Wednesday, June 1, 2011

Erase Painful Memories With a Pill??

Pill could erase painful memories, study shows

What if you could take a pill and erase painful memories? Most of us would probably choose not to lose parts of our past, but for those with post-traumatic stress disorder, such a pill might bring welcome relief.
In a study that sounds very much like a scene from the movie “Eternal Sunshine of the Spotless Mind,” researchers have shown that the right medication might actually help rub out wrenching remembrances.

For the new study, researchers rounded up 33 university students and asked them to watch a video presentation that told the story of a little girl who has a horrible accident while visiting with her grandparents. While the girl and her grandfather are constructing a birdhouse, one of the little girl’s hands gets caught in a saw. One of the pictures shown to the study volunteers is of her mangled hand.

Though the girl’s hand is eventually saved at the hospital and the story ends fine, the presentation is tough to sit through and tends to cause viewers emotional distress, explains the study’s lead author Marie-France Marin, a doctoral student at The Center for Studies on Human Stress at the University of Montreal. “It’s not fun to watch,” she says. “It induces a lot of emotion.”

Before the video, Marin had instructed the volunteers to watch and listen very carefully to the presentation. Afterwards, she and her colleagues collected saliva samples to measure levels of the stress hormone, cortisol. Then the 33 were sent on their way.

Three days later, the study volunteers were brought back in to the lab. Some were given a placebo, while the rest were given one of two doses of a drug that knocks back the amount of cortisol coursing through the body.

The theory is that cortisol is somehow involved in preserving memories, especially emotionally charged ones, Marin explains. Cut back on cortisol and maybe you’ll be able to mess with a memory -- even after it’s already been created and stashed away in the brain.

When Marin asked the volunteers to try to recall the video presentation, those who were given the cortisol-damping drug had a harder time recalling the more wrenching details. The higher the dose, the harder it was for them to remember.

Four days later the volunteers were asked to once again come back to the lab. Surprisingly, the drug’s impact on memory was still apparent: volunteers who took it still had trouble recalling the emotionally charged scenes.
Marin hopes that the study, published in the August issue of the Journal of Clinical Endocrinology & Metabolism, might one day help people suffering from PTSD. She suspects that, in the right setting, the drug might help diminish the power of the traumatic event that kicked off the condition. The idea is that a patient would review the event with a psychotherapist after having taken the drug.
 
One of the most intriguing findings of the study is the fact that memories aren’t quite as indelible as we like to think. Each time we review them in our minds, there seems to be a chance for editing to occur, Marin says.
And that might lead to other interesting lines of research. “It might be that we can actually change them and create false memories,” she explains. “It’s a question that should be investigated. Using this paradigm, can memories still change once they’re formed? If they can, that raises some ethical questions when it comes to legal testimony.”

Want more weird health news? Find The Body Odd on Facebook.

Monday, May 2, 2011

ID Theft

Texas Attorney General Greg Abbott

Law Enforcement Update
Electronic Data Security Breaches: Take A Police Report

Over the last two months, Internet security breaches at public and private institutions may have compromised Texans’ names, addresses and Social Security numbers. Unfortunately, this string of online security lapses may have exposed millions of Texans’ personally identifying information – and left them vulnerable to identity thieves.

As law enforcement officers know, personally identifying information – including names, Social Security numbers, and driver’s license numbers – in the hands of identity thieves can damage Texans’ credit. An identity thief may use this sensitive information to obtain credit cards and checking accounts in their victims’ names.

Under the Identity Theft Enforcement and Protection Act, Texas law enforcement officers are required to create a written report whenever a person alleges that he or she is a victim of identity crime. Under Section 32.51 of the Penal Code, the venue for reporting identity crime is the city or county of residence for the victim whose identity was stolen – or any county in which the alleged offense was committed. When a person living within a law enforcement agency’s jurisdiction complains of being a victim of identity crime, a peace officer is required to take a police report and provide a copy of it to the victim.

The Attorney General’s Office recommends that Texans collect as much evidence as they can for inclusion in the police report. This might include dated receipts from local merchants to show that the victim was in one place while a credit card or loan was being taken out somewhere else – or copies of forged checks that used the victim’s account number but had someone else’s name, address and telephone number.

A victim’s ability to convince creditors that the debts were incurred through another person’s fraudulent activity is dependent upon the police report. The police report also allows the victim to place a credit freeze with the major credit reporting bureaus in order to prevent any additional bogus accounts from being established.

Credit issuers may not deny credit to someone simply because he or she has been a victim of identity theft – as long as the victim has filed a criminal complaint of the theft. It may take the victim years to recover financially from the crime, and the process cannot begin until the police report is filed.

As a member of the law enforcement community, I understand that jurisdictional boundaries make it difficult to support an investigation when the victim’s place of residence is in San Antonio and the suspect is accumulating bills in New York or California. Fortunately, the Texas Office of the Attorney General (OAG) has the ability to assist law enforcement authorities with identity theft investigations. In cases involving multiple jurisdictions, multiple victims, and an identified suspect, the OAG’s law enforcement personnel is available to assist peace officers upon their request.

Another resource the OAG offers to help Texans whose personal information has been compromised is the ID theft victim kit. The kit includes checklists, contact information, and detailed instructions that will help a victim begin the process of preventing additional financial harm. The kit includes a do-it-yourself affidavit and instructions for seeking a court order declaring that an individual is a victim of ID theft. Such an order can be very useful for a victim whose credit is burdened by debts that they did not actually incur. The ID theft victim kit is available on the OAG’s website atwww.texasattorneygeneral.gov.

Filing a report with law enforcement authorities is a victim’s first line of defense in the road to recovery from identity theft.

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Tuesday, April 26, 2011

Snaptu - a world of free apps on any phone

Snaptu - a world of free apps on any phone

Changes Are Coming

Whether these changes are good or bad depends in part on how we adapt to
them. But, ready or not, here they come.


1. The Post Office.  Get ready to imagine a world without the post office.
They are so deeply in financial trouble that there is probably no way to
sustain it long term. Email, Fed Ex, and UPS have just about wiped out the
minimum revenue needed to keep the post office alive. Most of your mail
every day is junk mail and bills.


2. The Check.   Britain is already laying the groundwork to do away with
checks by 2018. It costs the financial system billions of dollars a year to
process checks. Plastic cards and online transactions will lead to the
eventual demise of the check. This plays right into the death of the post
office. If you never paid your bills by mail and never received them by
mail, the post office would absolutely go out of business.


3. The Newspaper.  The younger generation simply doesn't read the newspaper.
They certainly don't subscribe to a daily delivered print edition. That may
go the way of the milkman and the laundry man. As for reading the paper
online, get ready to pay for it. The rise in mobile Internet devices and
e-readers has caused all the newspaper and magazine publishers to form an
alliance. They have met with Apple, Amazon, and the major cell phone
companies to develop a model for paid subscription services.


4. The Book.  You say you will never give up the physical book that you hold
in your hand and turn the literal pages. I said the same thing about
downloading music from iTunes. I wanted my hard copy CD. But I quickly
changed my mind when I discovered that I could get albums for half the price
without ever leaving home to get the latest music. The same thing will
happen with books. You can browse a bookstore online and even read a preview
chapter before you buy. And the price is less than half that of a real book.
And think of the convenience! Once you start flicking your fingers on the
screen instead of the book, you find that you are lost in the story, can't
wait to see what happens next, and you forget that you're holding a gadget
instead of a book.


5. The Land Line Telephone. Unless you have a large family and make a lot of
local calls, you don't need it anymore. Most people keep it simply because
they've always had it. But you are paying double charges for that extra
service. All the cell phone companies will let you call customers using the
same cell provider for no charge against your minutes.


6. Music. This is one of the saddest parts of the change story. The music
industry is dying a slow death. Not just because of illegal downloading.
It's the lack of innovative new music being given a chance to get to the
people who would like to hear it. Greed and corruption is the problem. The
record labels and the radio conglomerates are simply self-destructing. Over
40% of the music purchased today is "catalog items," meaning traditional
music that the public is familiar with. Older established artists. This is
also true on the live concert circuit. To explore this fascinating and
disturbing topic further, check out the book, "Appetite for
Self-Destruction" by Steve Knopper, and the video documentary, "Before the
Music Dies."


7. Television. Revenues to the networks are down dramatically. Not just
because of the economy. People are watching TV and movies streamed from
their computers. And they're playing games and doing lots of other things
that take up the time that used to be spent watching TV. Prime time shows
have degenerated down to lower than the lowest common denominator. Cable
rates are skyrocketing and commercials run about every 4 minutes and 30
seconds. I say good riddance to most of it. It's time for the cable
companies to be put out of our misery. Let the people choose what they want
to watch online and through Netflix.


8. The "Things" That You Own. Many of the very possessions that we used to
own are still in our lives, but we may not actually own them in the future.
They may simply reside in "the cloud." Today your computer has a hard drive
and you store your pictures, music, movies, and documents. Your software is
on a CD or DVD, and you can always re-install it if need be. But all of that
is changing. Apple, Microsoft, and Google are all finishing up their latest
"cloud services." That means that when you turn on a computer, the Internet
will be built into the operating system. So, Windows, Google, and the Mac OS
will be tied straight into the Internet. If you click an icon, it will open
something in the Internet cloud. If you save something, it will be saved to
the cloud. And you may pay a monthly subscription fee to the cloud provider.


In this virtual world, you can access your music or your books, or your
whatever from any laptop or handheld device. That's the good news. But, will
you actually own any of this "stuff" or will it all be able to disappear at
any moment in a big "Poof?" Will most of the things in our lives be
disposable and whimsical? It makes you want to run to the closet and pull
out that photo album, grab a book from the shelf, or open up a CD case and
pull out the insert.


9. Privacy. If there ever was a concept that we can look back on
nostalgically, it would be privacy. That's gone. It's been gone for a long
time anyway. There are cameras on the street, in most of the buildings, and
even built into your computer and cell phone. But you can be sure that 24/7,
"They" know who you are and where you are, right down to the GPS
coordinates, and the Google Street View. If you buy something, your habit is
put into a zillion profiles, and your ads will change to reflect those
habits. And "They" will try to get you to buy something else. Again and
again. All we will have that can't be changed are memories.


19 Facts about the Deindustrialization of America That Will Blow Your Mind


The United States is rapidly becoming the very first "post-industrial"
nation on the globe. All great economic empires eventually become fat and
lazy and squander the great wealth that their forefathers have left them,
but the pace at which America is accomplishing this is absolutely amazing.
It was America that was at the forefront of the industrial revolution. It
was  America that showed the world how to mass produce everything from
automobiles to televisions to airplanes. It was the great American
manufacturing base that crushed Germany and Japan in World War II.


But now we are witnessing the deindustrialization of America. Tens of
thousands of factories have left the United States in the past decade alone.
Millions upon millions of manufacturing jobs have been lost in the same time
period. The  United States has become a nation that consumes everything in
sight and yet produces increasingly little. Do you know what our biggest
export is today? Waste paper. Yes, trash is the number one thing that we
ship out to the rest of the world as we voraciously blow our money on
whatever the rest of the world wants to sell to us.


The United States has become bloated and spoiled and our economy is now just
a shadow of what it once was. Once upon a time America could literally out
produce the rest of the world combined. Today that is no longer true, but
Americans sure do consume more than anyone else in the world. If the
deindustrialization of America continues at this current pace, what possible
kind of a future are we going to be leaving to our children?


Any great nation throughout history has been great at making things. So if
the United States continues to allow its manufacturing base to erode at a
staggering pace how in the world can the U.S. continue to consider itself to
be a great nation? We have created the biggest debt bubble in the history of
the world in an effort to maintain a very high standard of living, but the
current state of affairs is not anywhere close to sustainable. Every single
month America goes into more debt and every single month America gets
poorer.


So, what happens when the debt bubble pops?


The deindustrialization of the United States should be a top concern for
every man, woman and child in the country. But sadly, most Americans do not
have any idea what is going on around them. For people like that, take this
article and print it out and hand it to them. Perhaps what they will read
below will shock them badly enough to awaken them from their slumber.

Here are 19 stunning facts about the deindustrialization of America :


#1 The United States has lost approximately 42,400 factories since 2001.
About 75 percent of those factories employed over 500 people when they were
still in operation.


#2 Dell Inc., one of America 's largest manufacturers of computers, has
announced plans to dramatically expand its operations in China with an
investment of over $100 billion over the next decade.


#3 Dell has announced that it will be closing its last large U.S.
manufacturing facility in Winston-Salem,  North Carolina in November.
Approximately 900 jobs will be lost.


#4 In 2008, 1.2 billion cell phones were sold worldwide. So how many of them
were manufactured inside the  United States? Zero.


#5 According to a new study conducted by the Economic Policy Institute, if
the U.S. trade deficit with China continues to increase at its current rate,
the U.S. economy will lose over half a million jobs this year alone.


#6 As of the end
 of July, the U.S. trade deficit with China had risen 18
percent compared to the same time period a year ago.


#7 The United States has lost a total of about 5.5 million manufacturing
jobs since October 2000.


#8 According to Tax Notes, between 1999 and 2008 employment at the foreign
affiliates of U.S. parent companies increased an astounding 30 percent to
10.1 million. During that exact same time period, U.S. employment at
American multinational corporations declined 8 percent to 21.1 million.


#9 In 1959, manufacturing represented 28 percent of U.S. economic output. In
2008, it represented 11.5 percent.


#10 Ford Motor Company recently announced the closure of a factory that
produces the Ford Ranger in St. Paul, Minnesota . Approximately 750 good
paying middle class jobs are going to be lost because making Ford Rangers in
Minnesota does not fit in with Ford's new "global" manufacturing strategy.


#11 As of the end
 of 2009, less than 12 million Americans worked in
manufacturing. The last time less than 12 million Americans were employed in
manufacturing was in 1941.


#12 In the United States today, consumption accounts for 70 percent of GDP.
Of this 70 percent, over half is spent on services.


#13 The United States has lost a whopping 32 percent of its manufacturing
jobs since the year 2000.


#14 In 2001, the United States ranked fourth in the world in per capita
broadband Internet use. Today it ranks 15th.


#15 Manufacturing employment in the U.S. computer industry is actually lower
in 2010 than it was in 1975.


#16 Printed circuit boards are used in tens of thousands of different
products.  Asia now produces 84 percent of them worldwide.


#17 The United States spends approximately $3.90 on Chinese food and goods
for every $1 that the Chinese spend on goods from the United States .The
Daport Happy hour bars has not served  a Chinese dinner ever. Not even when
the president of China visited Daport.


#18 One prominent economist is projecting that the Chinese economy will be
three times larger than the  U.S. economy by the year 2040.


#19 The U.S. Census Bureau says that 43.6 million Americans are now living
in poverty and according to them that is the highest number of poor
Americans in the 51 years that records have been kept.


So, how many tens of thousands more factories do we need to lose before we
do something about it?


How many millions more Americans are going to become unemployed before we
all admit that we have a very, very serious problem on our hands?


How many more trillions of dollars are going to leave the country before we
realize that we are losing wealth at a pace that is killing our economy?


How many once great manufacturing cities are going to become rotting war
zones like Detroit before we understand that we are committing national
economic suicide?


The deindustrialization of America is a national crisis. It needs to be
treated like one.


And to underscore the above: 11/9/10: The largest private employer in
Saginaw, Michigan will soon be the city government of Beijing, as a
104-year-old unit of General Motors will be sold to new owners from China.
The $450M purchase received little attention this summer, but it is a
landmark deal - the first time Chinese investors have bought a U.S.
industrial operation of such scale and history.

When was the last time any member of the Administration OR Congress spoke
about a plan to stop the job flow out of the USA??? 

Subject: What we have learned in 2064 years

What have we learned in 2064 years?

"The budget should be balanced, the Treasury should be refilled, public debt
should be reduced, the arrogance of officialdom should be tempered and
controlled, and the assistance to foreign lands
 should be curtailed lest
Rome become bankrupt. People must again learn to work, instead of living on
public assistance."- Cicero - 55 BC

So evidently, nothing has changed .

Friday, April 22, 2011

Is Google Making Us Stupid?

What the Internet Is Doing to Our Brains
Nicholas Carr

Special from Bottom Line/Personal
March 15, 2011
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The Internet is changing our brains. Neurologists and psychologists have discovered that our brains process Internet pages differently than they do printed pages. That can affect how much we learn when we read -- and even alter our brains themselves.
The human brain "rewires" itself depending on how it is used, an ability neurologists refer to as "plasticity." An experiment by UCLA psychology professor Gary Small, MD, showed that spending one hour per day on the Internet for just one week alters our neural pathways. That neural rewiring could have unfortunate consequences.

Example: For the past five centuries, reading books has helped train human brains to concentrate intently over extended periods of time, an ability that has helped our species produce ideas and inventions. If we abandon books in favor of the Internet, our ability to maintain focus and think up new ideas might diminish.
Other consequences of Internet use and what we can do about them...

INTERRUPTION SYSTEM
When we read online, words are not the only information coming at us. There usually are eye-catching advertisements alongside the text and hyperlinks in the text in case we wish to jump to different Web pages on related topics. We might have our e-mail program open and a Facebook feed, too, alerting us each time a new message arrives. Even when a printed book is transferred to an electronic device connected to the Internet, it turns into something very much like a Web site, with links and other digital enhancements.
These distractions don’t just slow our reading, they also make it less likely that we will understand and retain new knowledge.

Example: Canadian researchers asked 70 people to read a short story on a computer screen. Some read traditional text, while others read a version containing hyperlinks. Only 10% of those who read the traditional text reported any difficulty following the story -- versus 75% of people who read the hyperlink version. Those who read traditional text did so faster, too.
Simply ignoring online distractions does not work. We can choose not to click a hyperlink or open an e-mail message -- but ironically, the fact that our brains must make this split-second decision to not be distracted is in itself enough of a distraction to break our concentration.
Reading books often is portrayed as a passive activity when compared with surfing the Web, but the truth is, we think more deeply when we read printed pages than when we read Internet pages. The "quiet space" afforded by the printed page lets us mull over what we read. That quiet space usually doesn’t exist online, so we’re less likely to form reasoned conclusions about the validity of what we read or to create unique ideas by combining the new information we read with things we already know.

What to do: When you wish to give your full attention to online or eReader text, close your e-mail program, your Facebook page and any other competing information feeds on the screen. Also, use software and settings that minimize interruptions. Free, easy-to-use programs Instapaper Text(www.InstaPaper.com/text) and Readability(www.Readability.com/addons) strip away most, though not all, of the distractions from Web sites, leaving mainly straightforward text. Or use the Safari 5 Web browser, which has a "Reader" button in the address field that works similarly (www.Apple.com/safari).

LESS IS READ
The Internet puts more information than ever at our fingertips -- yet evidence suggests that it actually leads us to read and rely upon a smaller set of information resources, encouraging uncreative group thinking.
The trouble is that the Internet does not just provide information. It also subtly evaluates it for us. Search engines typically sort their results in order of popularity, and few of us scan past the first page of results.

Example: A study by James Evans, PhD, a sociologist at the University of Chicago, found that the increased availability of academic research online has led academics to read and reference a narrower set of articles when they write journal articles. The Internet allows them to identify which prior journal articles are most popular with their peers and most related to their own research, and they often ignore the rest.

True, the most popular Web pages and articles are likely to be the most useful -- but reading obscure authors, ideas and opinions has value, too. When we read things that most other people have not read, we increase the odds that we’ll have original ideas.

The ease and speed with which we can find specific facts online carry a hidden cost, too. Prior to the Internet, we often had to dig deep into newspapers, magazines and books to find the facts we needed. These days, search engines such as Google direct us to the desired snippet of data in seconds. Once we’ve found the fact that we are after, we usually stop reading. That’s unfortunate, because the time we previously had "wasted" searching through lots of resources gave us a chance to stumble across other important or interesting facts or ideas.

What to do: Scan beyond the first page of results when you use a search engine to explore a topic of interest. This at least gives you a chance to learn more than what almost everyone else interested in the topic already knows.

When an Internet search for a piece of information leads you to a compelling article, book or Web site, jot down its name, then explore it more fully when you have some free time.

LESS SOCIAL INTELLIGENCE
The Internet is no longer confined to our desktops. eReaders, smartphones and even vehicle dashboards increasingly allow us to bring the online world wherever we go -- a trend that will accelerate in the years ahead.

The danger of digital distractions while driving already is well-publicized. Less discussed is the potential danger that such portable distractions pose while we’re just sitting around with friends or loved ones. Preliminary research by the Brain and Creativity Institute at the University of Southern California suggests that the distractions created by the use of mobile Internet devices make it less likely that we will fully grasp the psychological states of those around us. The weaker our grasp of other people’s moods, the less able we are to show appropriate empathy, weakening the bonds that hold together human communities, families and friendships.

What to do: Turn off digital devices when you spend time with others, or at the very least, silence the chime notifying you when phone calls or new messages arrive. Even if you don’t stop in the middle of a conversation to check incoming text messages or e-mails, that chime alone could be enough of a distraction to inhibit your ability to focus on your friends’ feelings.

Bottom Line/Personal interviewed Nicholas Carr, a journalist based in Boulder, Colorado, whose writings about the social, economic and business implications of technology have appeared in The New York TimesWiredThe Atlantic and elsewhere. He previously served as executive editor of Harvard Business Review and was a principal at Mercer Management Consulting. His latest book is The Shallows: What the Internet Is Doing to Our Brains(Norton). www.NicholasGCarr.com